CENTURY 21 RIVERPOINTE
The real estate sales affiliates of CENTURY 21 Riverpointe have provided homebuyers and sellers in the Grosse Ile community with services that have helped them to make informed real estate decisions as representatives of the celebrated CENTURY 21® System for more than 34 years. Today, CENTURY 21 Riverpointe has unveiled a brand new look, as part of a complete overhaul of one of real estate’s most recognizable icons, the iconic CENTURY 21 brand, by its franchisor Century 21 Real Estate. The new brand identity brings to life the brand’s new mission: to defy mediocrity and deliver extraordinary experiences.
Our rebranding campaign is more than a logo; it is recognizing that every affiliated broker and agent have their own way of doing things that work for them, and providing a clean and clear stage for their individual personalities and unique stories to be told.
“Since CENTURY 21 Riverpointe joined the CENTURY 21 System, we have established a solid and successful real estate company in the Grosse Ile area with a reputation for the highest quality customer service,” said E. Ann Redfield, broker/ owner of CENTURY 21 Riverpointe. “With this rebrand, we are not just introducing a new, fresh logo, but reinvigorating our company with the aim to be relentless and instilling confidence in our sales associates to serve the Grosse Ile area better than they ever have before. The new look will allow CENTURY 21 Riverpointe to shine anew, and cultivate existing relationships while building new ones with homebuyers and sellers in the Grosse Ile area.”
The new CENTURY 21 brand was developed around the disconnect between the investment people make in buying or selling a home and the perceived value they receive from finding the right real estate agent who fits their needs. This campaign is launching with a new visual identity, TV, digital, social and print components, plus an integrated cross-channel media partnership with ESPN.
“This is just the beginning of the bold ambitions we have for challenging existing conventions in real estate relationships and to progress the industry in ways that favor the consumer, yet directly help our agents and brokers break through the clutter and noise and win in the markets they operate in,” said Cara Whitley, chief marketing officer, Century 21 Real Estate. “Our rebranding campaign is more than a logo; it is recognizing that every affiliated broker and agent have their own way of doing things that work for them, and providing a clean and clear stage for their individual personalities and unique stories to be told.”
As part of the brand campaign, Century 21 Real Estate introduced a sophisticated new logo. The logo features a refreshed color palette that stays true to its iconic gold and black scheme, while also embracing new graphics. By eliminating the complexity and dated iconography, the new identity gives CENTURY 21 Riverpointe as well as all CENTURY 21 System members a clear stage for their unique personalities and styles to shine through, while still providing a simple and timeless “gold standard” seal of approval. Additionally, the new logo enables the brand to project a modern view that makes it relevant to consumers buying other properties, such as apartments or commercial spaces.
“It’s a very exciting time to be a part of CENTURY 21,” said E. Ann Redfield, Broker/Owner of CENTURY 21 Riverpointe. “We have so many great tools available to us that enable us to provide exceptional service and programs to our clients. Our clients are really enjoying one of the newest systems called ZAP, which gives them the ability to search the MLS and get their search results in real time, just like we do, so that all of the information they receive is current and accurate. We can also give them access to our mobile app which enables them to take their search on the road. The app uses the GPS on their phone to pull up listing information when they are in a neighborhood they are interested in. They can also communicate with us and request showings and listing appointments directly through the app. It’s just one of the things that we have as a CENTURY 21 office that no one else in the industry can offer.”
CENTURY 21 Riverpointe is an independently owned and operated franchise affiliate of CENTURY 21 Real Estate LLC, franchisor of the CENTURY 21 brand.