Embarco: Providing opportunities for new artists

Live events and performances are one of the great offerings of living in the Detroit area, especially with summer around the corner. It is a time for both celebration and leisure, which can mean attending rock concerts, sporting events, or festivals. It may seem like it happens with ease, but there is critical work that goes into creating these entertainment opportunities behind the scenes. We had the chance to talk in depth with one of the men who knows what it takes to set up a successful event – Mikey Eckstein, the founder of Embarco.

Embarco is a Detroit entertainment management company that connects artists with venues and also handles artist management, production, marketing, and event consulting. It works with both large venues like DTE and Greektown Casino as well as smaller, private, at-home functions. Its acts are diverse, ranging from comedy to hip-hop to celebrity impersonators and sports players. It even manages popular artists like Alien Ant Farm, Trick Trick, and Kaleido.

Eckstein worked with Live Nation before deciding to start his own company from home in 2009. He became interested in the business when he started managing bands in his early twenties and has a range of experience working in the entertainment industry, including managing Eminem’s rap group D12. His job has allowed him to learn what it means to do the hectic and exciting work of working behind-the-scenes in entertainment, from selling albums to playing shows for 80,000 people.

He encourages persistence and patience for artists who are looking to get their start in the entertainment industry. It can be a long process to get connected with the right people, and rejection is a part of that process. “Networking and supporting other artists is key,” he says. “Helping other people is a great way to promote and put yourself out there, and sometimes good deeds or favors you do for someone when you are just starting out can come back to benefit you.”

New artists interested in booking performances or events around Detroit or those looking to book talent for an upcoming event can visit embarcoentertainment.com for details.